Being in the game is one thing. Changing it is another.

By Leeann Brown

Changing a baby's diaper...it can be more of a public service than anything else. I'll never forget when I did it on a non-stop flight from Newark, NJ to Japan with two young boys.

Through the turbulence and the inevitable tears, I just kept thinking to myself how thankful the passengers on the plane would be to have fresh air for the rest of the flight. Ken voted Ultimate Green Game Changer Changing today's environmental scene... that's a public service, too. And it's also what EWG President and co-founder Ken Cook was named by Huffington Post as doing better than anyone else.

After weeks of voting, readers of the consistently top-rated blog named Ken "The Ultimate Green Game Changer" for harnessing new media to reshape federal environmental policy and public awareness.

The title accurately summarizes our goal at EWG when it comes to toxics reform: we're changing legislation to be based on science, not assumptions. Our research team generates report after report, each filled with unique, bulletproof analyses that go directly to the Hill and consumers, leaving nothing to question.

Using new media, before it was new media To do this effectively, we take full advantage of new media - and have been for years. We shared our cell phone radiation report with thousands through our searchable widget. Skin Deep, our cosmetic safety database, gives people the information that manufacturers don't quite cover. And we have volumes of easy-to-read consumer tip sheets to make non-toxic living simple.

THANK YOU for being one of the 1.7 million to vote. We could never do what we do without your generous support and partnership.

And yes, although changing the green game isn't always easy or clean, someone's gotta do it. And we're glad Ken is continually stepping up to the plate. He kinda looks like Clark Kent, too Affectionately called (by Arianna Huffington and staffers alike) "The Clark Kent of environmental activists," Ken bravely takes on industry, legislation and anything (or anyone) else that stands in the way of keeping this planet and its inhabitants safe.

Thanks, Ken, for changing the game. It needs it.

PS - The competition was stiff:

  • Isabella Rosellini,
  • Kitchen Gardens International's Roger Doiron,
  • The Story of Stuff's Annie Leonard,
  • 350.org's Bill McKibben,
  • Treehugger's Graham Hill,
  • Climate Counts' Gary Hirshberg,
  • David De Rothschild,
  • Carrot Mob's Brent Schulkin, and
  • Avoiding Mass Extinctions Engine's Gavin Starks.

Game changers one and all.

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