EWG Skin Deep® | Acure Simply Smoothing Shampoo (2020 formulation) Rating

EWG's Skin Deep®

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Data Availability:

Limited

Acure Simply Smoothing Shampoo (2020 formulation)

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Ingredient concerns

See how this product scores for common concerns.

LOW

Cancer
HIGH

Allergies & Immunotoxicity
LOW

Developmental and Reproductive Toxicity
HIGH

Use Restrictions

Ingredient scores

Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.

WATER

Data Availability: Robust

FUNCTION(S)	solvent
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COCAMIDOPROPYL BETAINE

Data Availability: Limited

FUNCTION(S)	antistatic, cleansing, foam boosting, hair conditioning, surfactant, viscosity controlling, antistatic agent, hair conditioning agent, skin-conditioning agent - miscellaneous;surfactant - cleansing agent, surfactant - foam booster, viscosity increasing agent - aqueous
CONCERNS	• Allergies/immunotoxicity (moderate) • Use restrictions (high) • Contamination concerns (3-DIMETHYLAMINOPROPYLAMINE, COCAMIDOPROPYL DIMETHYLAMINE, and NITROSAMINES)
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Sodium Lauroyl Methyl Isethionate

Data Availability: Limited

CONCERNS	• Use restrictions (low) • Irritation (skin, eyes, or lungs) (low)
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BETAINE

Data Availability: Limited

FUNCTION(S)	antistatic, hair conditioning, humectant, skin conditioning, viscosity controlling, hair conditioning agent, skin-conditioning agent - humectant
CONCERNS	• Multiple, additive exposure sources (low) • Irritation (skin, eyes, or lungs) (low) • Contamination concerns (DIOXINS, Polycyclic Aromatic Hydrocarbons (PAHs), POLYCHLORINATED BIPHENYLS, and LEAD)
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GLYCERIN

Data Availability: Fair

FUNCTION(S)	denaturant, humectant, perfuming, solvent, fragrance ingredient, hair conditioning agent, oral care agent;oral health care drug, skin-conditioning agent - humectant, skin protectant, viscosity decreasing agent
CONCERNS	• Use restrictions (moderate)
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COCOGLUCOSIDES HYDROXYPROPYLTRIMONIUM CHLORIDE

Data Availability: None

FUNCTION(S)	cleansing, emulsifying, skin conditioning, surfactant
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ALOE BARBADENSIS (ALOE VERA) LEAF JUICE

Data Availability: Good

CONCERNS	• Use restrictions (low)
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COCOS NUCIFERA (COCONUT) OIL

Data Availability: Fair

FUNCTION(S)	emollient, hair conditioning, masking, skin conditioning, solvent, fragrance ingredient, hair conditioning agent, skin-conditioning agent - miscellaneous;skin-conditioning agent - occlusive
CONCERNS	• Allergies/immunotoxicity (low) • Multiple, additive exposure sources (low) • Irritation (skin, eyes, or lungs) (low)
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SCLEROCARYA BIRREA SEED OIL

Data Availability: Limited

FUNCTION(S)	hair conditioning, humectant
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ALEURITES MOLUCCANA (KUKUI) SEED OIL

Data Availability: Fair

FUNCTION(S)	skin conditioning, skin-conditioning agent - miscellaneous, skin-conditioning agent - occlusive
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BUTYROSPERMUM PARKII (SHEA) BUTTER

Data Availability: Limited

FUNCTION(S)	skin conditioning, viscosity controlling, skin-conditioning agent - miscellaneous, skin-conditioning agent - occlusive, viscosityincreasing agent - nonaqueous
CONCERNS	• Allergies/immunotoxicity (low) • Use restrictions (low)
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COCOS NUCIFERA (COCONUT) WATER

Data Availability: Limited

FUNCTION(S)	masking, fragrance ingredient
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PERSEA GRATISSIMA (AVOCADO) OIL

Data Availability: Limited

FUNCTION(S)	skin conditioning, skin-conditioning agent - occlusive
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EUTERPE OLERACEA (ACAI) FRUIT EXTRACT

Data Availability: Limited

FUNCTION(S)	hair conditioning, hair conditioning agent
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RUBUS FRUTICOSUS (BLACKBERRY) FRUIT EXTRACT

Data Availability: None

FUNCTION(S)	astringent, masking, tonic, fragrance ingredient, not reported
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PUNICA GRANATUM (POMEGRANATE) EXTRACT

Data Availability: Fair

FUNCTION(S)	fragrance ingredient, not reported
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ROSA CANINA (DOG ROSE) FRUIT EXTRACT

Data Availability: Fair

FUNCTION(S)	skin conditioning, skin-conditioning agent - miscellaneous
CONCERNS	• Allergies/immunotoxicity (low) • Use restrictions (low) • Irritation (skin, eyes, or lungs) (low)
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CALENDULA OFFICINALIS (POT MARIGOLD) FLOWER EXTRACT

Data Availability: Limited

FUNCTION(S)	masking, skin conditioning, fragrance ingredient, skin-conditioning agent - miscellaneous
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ASPALATHUS LINEARIS (ROOIBOS) LEAF EXTRACT

Data Availability: Limited

FUNCTION(S)	skin conditioning, skin-conditioning agent - miscellaneous
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CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT

Data Availability: Fair

FUNCTION(S)	perfuming, fragrance ingredient, skin-conditioning agent - miscellaneous, skin-conditioning agent -occlusive
CONCERNS	• Allergies/immunotoxicity (low) • Use restrictions (low) • Neurotoxicity (low)
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SODIUM METHYL COCOYL TAURATE

Data Availability: Limited

FUNCTION(S)	cleansing, foaming, surfactant, surfactant - cleansing agent
CONCERNS	• Enhanced skin absorption • Irritation (skin, eyes, or lungs) (low)
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SODIUM COCOYL GLUTAMATE

Data Availability: Fair

FUNCTION(S)	cleansing, surfactant, surfactant - cleansing agent
CONCERNS	• Use restrictions (low) • Irritation (skin, eyes, or lungs) (low)
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PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL

Data Availability: Limited

FUNCTION(S)	fragrance ingredient, skin-conditioning agent - occlusive
CONCERNS	• Cancer (low) • Developmental/reproductive toxicity (low) • Enhanced skin absorption • Multiple, additive exposure sources (low) • Irritation (skin, eyes, or lungs) (low)
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VANILLIN

Data Availability: Fair

FUNCTION(S)	masking, flavoring agent, fragrance ingredient
CONCERNS	• Allergies/immunotoxicity (high)
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CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL

Data Availability: Good

CONCERNS	• Allergies/immunotoxicity (high) • Use restrictions (moderate) • Persistence and bioaccumulation (moderate) • Non-reproductive organ system toxicity (moderate) • Ecotoxicology (low) • Irritation (skin, eyes, or lungs) (high)
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JUNIPERUS MEXICANA OIL

Data Availability: Limited

FUNCTION(S)	masking, fragrance ingredient
CONCERNS	• Non-reproductive organ system toxicity (moderate) • Ecotoxicology (low) • Irritation (skin, eyes, or lungs) (low)
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TONKA BEAN OIL

Data Availability: Limited

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COFFEA ARABICA (ARABIAN COFFEE) SEED OIL

Data Availability: Fair

FUNCTION(S)	masking, flavoring agent, fragrance ingredient
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EUGENIA CARYOPHYLLUS (CLOVE) FLOWER OIL

Data Availability: Fair

FUNCTION(S)	denaturant, fragrance ingredient
CONCERNS	• Allergies/immunotoxicity (high)
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CITRIC ACID

Data Availability: Good

FUNCTION(S)	buffering, chelating, masking, chelating agent, fragrance ingredient, ph adjuster
CONCERNS	• Use restrictions (moderate)
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SODIUM LEVULINATE

Data Availability: Fair

FUNCTION(S)	skin conditioning, skin-conditioning agent - miscellaneous
CONCERNS	• Allergies/immunotoxicity (low) • Enhanced skin absorption • Non-reproductive organ system toxicity (low) • Irritation (skin, eyes, or lungs) (low)
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LEVULINIC ACID

Data Availability: Fair

FUNCTION(S)	perfuming, skin conditioning, fragrance ingredient, skin-conditioning agent - miscellaneous
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GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

Data Availability: Limited

FUNCTION(S)	antistatic, film forming, skin conditioning, viscosity controlling, antistatic agent, hair conditioning agent, viscosity increasing agent - aqueous
CONCERNS	• Non-reproductive organ system toxicity (moderate) • Irritation (skin, eyes, or lungs) (low) • Contamination concerns (COAL FLY ASH)
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POTASSIUM SORBATE

Data Availability: Limited

FUNCTION(S)	preservative, fragrance ingredient
CONCERNS	• Allergies/immunotoxicity (moderate)
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Ingredients from packaging:

AQUA, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, BETAINE, GLYCERIN, COCOGLUCOSIDES HYDROXYPROPYLTRIMONIUM CHLORIDE, ALOE BARBADENSIS LEAF JUICE, COCOS NUCIFERA (COCONUT) OIL, SCLEROCARYA BIERRA (MARULA) SEED OIL, ALEURITES MOLUCCANNA (KUKUI) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA (COCONUT) WATER, PERSEA GRATISSIMA (AVOCADO) OIL, EUTERPE OLERACEA (ACAI) FRUIT EXTRACT*, RUBUS FRUTICOSUS (BLACKBERRY) FRUIT EXTRACT*, PUNICA GRANATUM (POMEGRANATE) EXTRACT*, ROSA CANINA (ROSEHIP) FRUIT EXTRACT*, CALENDULA OFFICINALIS (CALENDULA) FLOWER EXTRACT*, ASPALATHUS LINEARIS (ROOIBOS) LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT*, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL GLUTAMATE, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, VANILLIN, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, JUNIPERUS MEXICANA OIL, DIPTERYX ODORATA (TONKA BEAN) SEED OIL, COFFEA ARABICA (COFFEE) SEED OIL, EUGENIA CARYOPHYLLUS (CLOVE) FLOWER OIL, CITRIC ACID, SODIUM LEVULINATE, LEVULINIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POTASSIUM SORBATE. *ORGANIC INGREDIENT

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

PETA Cruelty-free Companies

Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."

LEARN MORE ON PETA.ORG

Leaping Bunny

Products bearing the Leaping Bunny mark are certified cruelty-free under the Humane Household Products Standard, managed in the U.S. and Canada by the Coalition for Consumer Information on Cosmetics, a coalition of eight national animal protection groups. Participating companies must open their processes to independent audits throughout the supply chain.

LEARN MORE ON LEAPINGBUNNY.ORG

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG Verified^® mark means a product meets EWG’s strictest criteria for transparency and health.

Data availability

The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.

NONE LIMITED FAIR GOOD ROBUST

Low Availability

Moderate Availability

High Availability