That's why people across the U.S. turn to EWG again and again. With your help, we empower them with information they trust. We help them hold powerful forces accountable. With more than 1 million supporters behind us, we can have a resounding impact on the national conversation about the environment, our health and the quality of our food. We can bring integrity and responsibility to the marketplace and government.
You count on us to give you critical information because government often won't.
We count on you, too. From our EWG family to yours, we're proud to originate go-to consumer advice for healthy living and eating.
EWG redesigned Skin Deep in response to feedback from site users since the launch of the database in 2004. This database has become a cornerstone of EWG's advocacy for chemical reform and is the technical foundation for the work of the Campaign for Safe Cosmetics. Skin Deep ended 2011 with more than 70,000 products sold under almost 3,000 brand names. Now in its eighth year, EWG's Skin Deep database provides consumers with easy-to-navigate safety ratings for a wide range of products and ingredients. Logging about 1 million page views per month, EWG's Skin Deep is the world's largest personal care product safety guide.
This ground-breaking report was released in June, went viral and received mentions on Yahoo! Green, USA Today, Time, WebMD and The New York Times. Celebrity chef Mario Batali sent a signed email to our 1 million subscribers to help promote it.
Some 60 to 70 percent of processed foods available in the U.S. likely contain some genetically engineered ingredients. In the fall of 2011, EWG joined the Just Label It! Campaign to require disclosure of genetically modified organisms in food. More than 60,000 people signed our petition.
EWG's December 2011 report disclosed that many popular breakfast cereal brands pack more sugar than a Hostess Twinkie or three Chips Ahoy! cookies. EWG found that only one in four children's cereals met a government panel's voluntary proposed guidelines that recommend no more than 26 percent added sugar. EWG called for an even lower sugar cap. The report was posted on the front page of Yahoo.com and was featured by The Washington Post, USA Today, CNN, NPR, Time, Huffington Post and local media outlets across the U.S.
10.6 million unique visitors to EWG.org in 2011
105 million website page views in 2011
148 percent increase in mobile traffic to EWG websites between 2010 and 2011
