Dell is expanding its services to include free recycling of any of their computers, regardless of whether its being replaced by a new Dell product. This goes one step beyond the policy of rival manufacturers'--Apple and Hewlett-Packard--policies, which generally leave the burden of shipping (about $30.00) on the customer. Whether the other companies follow suit, and how well they will advertise any new recyling services remains to be seen.
Tell Apple you want free recycling : Tell Hewlett-Packard you demand free recyling of your PC
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